If you’re not arguing about who’d win in a fight — grizzly bear or silverback gorilla — you’re leaking testosterone.
At least, that’s what Gramps says.
(He also thinks Wi-Fi is a conspiracy. But he’s not wrong.)
According to Gramps — who’s lived through four recessions, two divorces, and one brief but passionate affair with a woman named Tornado Debbie — every great idea starts with beer, heartbreak, or bad decisions.
Ours had all three.
Before there was Bros Co., there was just Gramps — chain-smoking wisdom and calling us out on our bulls***.
And somewhere between it all, we realized something:
We didn’t start Bros Co. to sell T-shirts.
We started it because being a man today can feel like showing up to a knife fight with a salad fork—no map, no manual, and definitely no group chat for the hard stuff.
Bros Co. was born the way all legendary ideas are: over Meixcan food, cold beers, and a conversation between two fraternity brothers—Nick and Craig—who’d both been through the fire. Divorce. Isolation. The kind of mental battles men don’t post about. What started as a dumb joke about making a T-shirt became a war cry for something bigger.
Why we exist is simple:
To give men a place to belong when life gets real—but do it with the kind of reckless humor and unapologetic energy that makes you feel alive again.
We make shirts that say what you’re actually thinking. Designs that make your boys laugh and strangers fist bump you at gas stations. But underneath every design is a deeper mission: building a brotherhood where men can talk, grow, and be real without judgment.
Because for too long, masculinity’s been boxed into one of two extremes: tough it out in silence, or completely disconnect. We say f*** that. We believe real strength comes from being both savage and soft. Funny and vulnerable. Lost and still pushing forward.
We’re not just a brand. We’re a movement disguised as a good time.
A middle finger to shame. A handshake to connection.
A reminder that no matter what you’re going through—you’re not alone.